This advertisement for this household cleaning product is depicted in the fashion of a typical perfume ad. The contrast between the elderly cleaning lady and her young male counterpart makes for a humorous and therefore effective advertisement. In order to mock the passion and overly dramatic perfume ads, the intent of this ad campaign was to make the product seem irresistible and sexy, conveying the "have-to-have-it" factor. The approach is very amusing due to the dramatic contrast between the two subjects, making for a bizarre pairing. By replacing the typical sexy woman with this cleaning lady, the viewer is caught off guard and left to wonder why on earth there is an elderly lady instead. The moment of realization allows the viewer to then analyze the product itself. Moreover, this advertising campaign is thoroughly successful in its use of contrast of its subjects.
No comments:
Post a Comment