Week 8: Tone & Color

Tone successfully demonstrates the contrast between the lightness of the bouncy house and the darkness of the shadows coupled with the lack of pigment in the adjacent houses. The use of tone is further enhanced by shape, in that the roundness of the bouncy house implies fun and whimsy. The three houses shown in the image have similar structure, but the bouncy house features very distinct and round shapes that is complimented by the playful tones.

Similarly, color plays an important role in this advertisement by communicating the playful nature of Windows Vista. Juxtaposing the neighboring houses, color operates by showing the consumer this house in particular is colorful and attractive. The brightness and saturation of the colors work to pop out at the consumer, using no subtlety whatsoever, emphasizing fun and entertainment. Additionally, color works with texture in this image by showing the smoothness of the plastic in contrast with the drab wood of the houses beside it. The primary colors and inflatable nature of the house lend to the metaphor of fun. The smooth texture of the house implies there is air within the structure, warranting the obnoxiously playful colors.